If you want to create an incredible infographic that attracts attention and drive traffic to your website, you need to know how to do it, how to raise it and what tools can make your task easier.
If done well, the infographics is an excellent way to explain complex data and processes visually and easily. The best infographics transform information into charts that are easy to capture and visually appealing. The only problem is that, although it seems liable to do them, the infographics that seem simple have been very complicated to create.
What is an infographic?
An infographic is the combination of the word’s information and graphic. In essence, an infographic is a form of visual communication designed to capture attention and improve understanding. In this era of visual and fast product consumption, infographics have become a way to illustrate complex ideas effectively, using graphs that show data.
Currently, we can find infographics explaining countless topics, from the steps to install an application to define complex ideas such as what is big data.
Types of the infographic.
Although there are many different types of infographic presentations, there are seven general categories that can be included:
Product or commercial
Of statistical data
Personal or biographical
Of popular science
Informative or journalistic infographics
Each meets its own objective and can be a powerful tool to explain numerous concepts when applied correctly. We will understand the difference between them.
Benefits of the use of the infographic
What can an infographic do, what benefits can it bring to other means to explain concepts, ideas or products? These are some of the points by which choosing an infographic to another method is a good idea:
It helps to make complicated presentations: it is the best way to understand complex data since we present them with graphic support and schematization.
Illustrate the information on your website: It is an excellent resource for your website as it allows you to illustrate the concepts you want to convey. It is also a useful visual resource that increases permanence.
They make the content more accessible: the content becomes closer and its consumption is much simpler since, at a glance, you can understand.
They help create the brand image: when you accompany the infographics of a logo, you get your audience to memorize the picture and directly associate it with the data or information of the infographic.
It improves the memorability: an infographic helps to memorize the data and the retention of information since it adds the visual component.
How to make an infographic online?
As in any decision before starting to make an infographic, you have to decide on the subject of it. For this I invite you to ask yourself these questions:
- Is it to explain a concept or development?
- Does it have a technological or scientific component in which you need a lot of data?
- What you want to make known is a specific statistic?
- Is your infographic to summarize a document or a report of results?
- Do you want to spread it on networks or is it for an internal presentation?
When you are clear about the answer, you can focus your infographic in one way or another. If you want to focus it on spreading it on social networks, remember to choose a topic that is popular on the Internet so that it can visualize. To do this, follow the trends on Facebook and Instagram and get inspired by Pinterest.
Infographic maker: DesignCap.
With infographic makers, you can design your infographics even without knowing graphic design since they include templates, shapes, photos and modules, etc. that make the job much easier. DesssignCap is your right choice to do this job.
DesignCap is a graphic design tool that includes a free infographic creator. Directed especially for those who have no knowledge of graphic design.
DesignCap offers predefined templates that are optimized for sharing on the web. There is a simple drag-and-drop interface, and access to thousands of high-resolution, royalty-free photos.
With this tool, you can easily make your infographic effortless.