When the time has arrived to order promotional products, it can be intimidating to order the precise amount you think you will need – no more and no less. However, purchasing promotional products in bulk has numerous advantages that you may not have considered. In addition to cost savings, ranging from pennies to dollars per item, below are some of the benefits of ordering promotional products in bulk for your business.
Trade Shows are all about promoting your brand – the right way!
If you have ever been to a tradeshow, you know the hustle and bustle, the positive vibes, the glitz and glam that follows around. There is a certain aura in the air that gives you a feeling that something special will happen to your brand. However, to be prepared for the best, you need to be equipped with the right set of products that you can use to lure your potential customers and in circumference, your audience.
Trying to choose the ideal number of giveaways to bring into a tradeshow can be a little challenging at first, but if you have been doing this for a long time, you know how the deal goes and what you should bring along each time you participate. According to a research report, a larger tradeshow with over 2000 attendees, somewhat 26 percent will stop and pick up a promotional product.
For tradeshows, fewer than 2000 people, be prepared at all times for the customers to visit your booth and take a promotional item. However, as the research suggests, the numbers may differ. Bring a popular giveaway, something like branded custom bags and backpacks, and you may experience a surge in traffic until the product runs out. Ordering in bulk ensures that you have a promotional product for every possible prospect participating in the event.
Planning for the future is key to your growth
You have heard it right. Planning gives you all the time in the world to be prepared for the tradeshow or event. Before participating, plan out the things you can add to entice your customers. After all, brand visibility = growth, right?
Similarly, when it comes to outfitting your team, buying in bulk doesn’t just help you reduce costs, but also ensures that you have an extra pair of pants, shirts, and other items ready without having to spend an extra buck on last-minute orders.
When purchasing, buy numerous items like custom bags and backpacks, polo shirts, T-shirts, pens, drinkware, etc. in different sizes so you always:
- Have extra shirts on hand for the temporary or seasonal staff
- Replace worn or damaged shirts instantly without waiting for a replacement
- Be ready for new recruits
With that being said, ordering a dozen pairs of pants and shirts instead of a few saves you big – almost at the cost of one single shirt. The rule is relatively simple: the more you purchase, the more you save.
Keep the high-end stuff coming!
When you want to present a high-end gift to a customer, the cost can be a talking point in more ways than one. In addition to keeping your company budget down, many of the customers will be subject to different rules about the price tag on the gifts they can accept.
Ordering promotional products in bulk can be a win-win situation for both the giver and the receiver.
Be ready for last-minute events & sessions
Planning for trade shows and events well in advance gives an ample amount of time to make things right. Time to select the perfect promotional product, time to determine the number of products to bring, and time to order promotional products in advance so that they arrive on schedule. However, this is not possible all the time.
Take benefit of bulk giveaways so you can always have extra products on hand for the last-minute local event. Many companies get last-minute invites, and being prepared in advance gives you the freedom to make things better, your way.
Not one, not two, multiple!
The best part about handing out your branded promotional product is that you can do it multiple times to different customers from different industries. Many promotional products can be used for numerous promotions. You can do the same and choose a generic promotional product that you can hand out to all your customers at different promotional events.
The bigger, the better
Ordering promotional products in bulk helps you plan in advance and prepares you for the unplanned. By keeping other promotional products on hand, you can always be ready to share some of your product to your designated customers and show your brand.