Owning a website does not end complete your job as an entrepreneur. There are so many things that are waiting for you. The first thing you need to is hiring the SEO Company Connecticut so that your website will rank higher in the search result.
Apart from that, competitive analysis is a very important thing that every site owner must do. Though many of them are doing it not everyone is following the right path.
It will provide you a roadmap of how you can improve your website for better results. Through the competition analysis, the competitors and your site will be scrutinized and all the strength, as well as weakness, has been identified. From SEO to search features; every aspect will be analyzed.
From the information, you can find out the weak areas of your website and work on them to improve them. Moreover, you can also identify the weak areas of your competition and create your strategy to the capital on them.
Why competition analysis is important for every business?
The competition analysis is like taking a bird’s eye view of the whole market area. It will give you a clear view of your position in the market and what is your competitor’s stand. Moreover, it will give an idea about the search keywords.
Through this, you can improve the search ranking along with the user experience of the website. You will get to know about the things that your competitions are doing constantly for the betterment of the websites. Then you will get to know what they are doing to get a better search ranking.
If they are dominating all the featured snippets then they are doing something right. To stay ahead in this race, you need to surpass their performance. And this insight will help you to make a robust strategy with the help of the SEO Company Connecticut.
Now here are the easy steps that you must follow to do the competition analysis.
• Research keyword:
The first thing you have to do is to find out the exact keywords that actually work for your business. Unless you are a big and established brand, there is no use in selecting one or two phrase keywords.
Go for the longtail keywords that will help you to achieve your goal. You can take the help of mind mapping. For that you have to identify your competitors and check the keywords they are ranking for.
Along with that, you can find the keywords they are bidding for. And finally, use the Keyword Planner tool to get the list of possible keywords.
• Competition Identification:
When you have the list of the keywords, now you have to search on Google for them. You will find many sites that appear on the list and you need to add them to your competitor’s list.
• Competition analysis:
After identification, now is the time to analyze the competition. You need to analyze their metrics like link velocity, Inbound links, domain authority, social share, domain age, and many others.
• Download Backlink:
Now you have to find out the backlinks of your competitors and download them so that you can do better than them.