There was a time when social media marketing (SMM) and search engine optimization (SEO) were two sides of a coin. This integral piece of information was kept in account while designing all major marketing campaigns for businesses. Fast forward to 2020 and social media is one of the most powerful SEO weapons. A lot of businesses use social media handles for increasing their brand awareness but they do not fully understand the potential of social media for SEO.
Social media marketing offers a plethora of benefits but recent times have made it a bigger phenomenon. You can make an instant search on your phone to check the major search results.
Most likely you would get results from social media sites such as Facebook, Pinterest, Quora, and Twitter. The relationship between SEO and social media is evident yet less understood by SMB. If you want to learn how to make social media your most powerful SEO weapon, the following is a brief guide for you.
How Social Media Impacts SEO?
The landscape of link SEO and link building is always changing. Social media may not be directly affecting your SEO efforts but it is a silent player. It can make or break your online presence. Sharing and link building on social media impacts the optimization and increases your chances of appearing in the search results in six different ways.
- Social media can be used to enhance brand reputation. These are interactive platforms that can be used to communicate with your existing customers and answer their queries. Keep in mind that reviews and your responses to these online reviews build up your brand reputation.
- Brand recognition is one of the most important benefits of social media. Sending prompts to targeted customers can increase your recognition and thus drives more traffic to your websites. The more trusted you are, the better are your chances of appearing in top results.
- The longer lifespan of social media posts is an additional perk. For instance, even a six months old post can be activated by new people commenting on it.
- Social media sites are optimally designed for sharing. The extensive sharing feature makes it a powerful tool to reach more people within a short span.
All these factors contribute to improved online visibility and thus drive more traffic to your business website.
As you know how social media can impact SEO, it is easy to comprehend the benefits of the following tips and tricks.
Tips To Harness The Power Of Social Media
1. Use Social Media For Link Building
Link building is one of the most complex aspects of SEO. A lot of people get muddled as they dive into science. Social media makes it rather easy and understandable. Although you should not overstuff it and rub it on the faces of your users, use this platform for effective link building.
All you need to do is to provide links to your official website, videos, audios, and written content on the internet. Almost any other kind of content can be linked-to social media to increase your chances of appearing in top search results.
It may not be directly adding up to your SEO efforts but the substantial long term benefits make it worth your time.
2. Link Your Social Media Profiles With Search Engines
The best way to improve your online presence is to link your social profiles with any search engine. If possible, choose the most popular search engines like Google, Bing, and Yahoo. The process of linking your profile is simple but you may need technical assistance to get it done. You have to include a specific markup code on your website. If you want to get a better insight into the process, visit the Google Developer Site.
3. Post Keyword Rich Content
A lot of people pay attention to keywords when they are creating blogs and guest posts but overlook their importance while writing a social media post. Keywords not only play a vital role in the meta tags and descriptions but can make your social media much more effective.
Whenever you are creating content for your social media pages, keep an account of the related keywords. Keep in mind social media users tend to use long-tail keywords as it is more of a conversational platform. But don’t stuff it!
4. Create Original And Compelling Content
Keyword usage should be smart. Keyword stuffing is highly discouraged, so avoid using black hat techniques. You could get barred up for that!
Keep creating original and compelling content that is useful for your customers. Leave your sales pitch and use the platform to connect with your existing customers. The platform is equally effective in attracting new customers and thus supports your SEO efforts.
5. Run Influencer Marketing Campaigns
Influencer marketing is one of the most effective ways to reach wider groups of the targeted audience. For instance, you own a fitness apparel brand and want to reach all the interested people. Choose a fitness influencer! You would save money by advertising your product mostly to the people who are looking forward to getting fit and buying the apparel.
6. Create Searchable Content
You may be creating engaging content but it should also be searchable. If it is not easy to search, there is no use of posting it. Segregate the content, and pick the keywords that work best for you. Keep an eye on the metrics that matter, and you can track your progress.
7. Make It Shareable
Keep in mind that every time a person shares your content, you reach a new set of audiences. There could be potential customers. It is essential to make your content shareable. Don’t shove it down the throats but keep suggesting the sharing, and you would see great results in the long run.
8. Listen To Your Audience
Paying attention to tried and tested keywords are paramount to your success but don’t fall to the stagnancy of it. Keep an ear to the ground to know what your audience is talking about. While you are taking the help of the social media listening tool, be more organic and original. If you are running short of fresh ideas, you can always see what is creating a buzz right now and recoup some of it.
9. Utilize Meta Tags
Optimize the on-page meta tags and descriptions to attain better SEO results. Keep HTML title, URL, and alt text in your consideration. You would need the support of your technical team to keep these changes in order. The best approach is to hire a reliable Digital Marketing firm to get at the top of organic results.
10. Improve Profile Bio
The smart use of profile bio has significant effects on SEO. Discover just the right kind of hashtags to include in your bio. Add relevant information. Profile bio can change the whole social media marketing game. Remember, this is the first thing your customer will read. You can also use customized hashtags to improve your reach.
The best way to keep progressing is to measure your success. Use SEO auditing tools to bring out the best in your content.