IF YOU WANT TO IMPROVE YOUR SEO RANKING, FOLLOW THESE 7 STEPS

IF YOU WANT TO IMPROVE YOUR SEO RANKING, FOLLOW THESE 7 STEPS

What is Search Engine Optimization?

Search Engine Optimization (SEO) is a process through which you can direct traffic to your website via organic searches on various search engines. It pushes your website to the top of the search results thereby increasing the number of visitors and hence, customers.

Think it’s not possible? Well, SEO will make it happen!

Here are 7 awesome steps that you can follow to improve your SEO rankings!

1. FOCUS ON CONTENT

Content is your one top gun! The single, most obvious reason a few websites are always on the top of the web search while others struggle to crawl forward is “content”. High-quality compelling content hooks readers to it. Regular updates to content work like magic; they keep visitors engaged and also serve as evidence to the fact that the page/blog is active, thus enabling you to maintain your ranking.

2. FLIP THE TITLE

The title of the page is like honey to a bear; it is what attracts visitors to the page. The title informs readers about the content of the page and thus, increases viewership. Keeping this in mind, remember to keep the title short, relevant and catchy.

3. SECURITY

Security is an important factor when it comes to web searches. Your website must necessarily provide an encrypted network via HTTPS/SSL to protect the personal and financial information of your visitors. A “not secure” warning from Google might put you in a loss of visitors.

4. KEYWORD RELATIVENESS

It is extremely important to understand the search intent of a visitor – in terms of specific research vs exhaustive research. Keywords, therefore, have a role to play in increasing the relatedness of your website. The more keywords you have in your content, the greater the traffic. Experts in SEO look at ensuring such relatedness to increase traffic and Google rankings!

5. SPEED

A potential visitor would opt for another website or blog instead of yours if the page fails to load within a time frame of 2 seconds. This means that the speed of your website matters. Google has effectively used page speed as a ranking factor since 2010, and also integrated the same criterion for mobile searches in 2018. Use that as an advantage to yourself.

6. LINKS

The more people recommend your website, the greater your credibility. A link to your website on another page directs traffic towards your page; it shows that people trust you. Ensure that these backlinks are of good quality. Internal links – those that connect different pages of your own website – also play an important role as they help interrelate content. Internal links also ensure that visitors spend more time on your website.

7. MAKE YOUR SITE MOBILE-FRIENDLY

With time, people change and so do their habits. Internet traffic on a desktop is fast-diminishing, with over 50% of the same already coming in through smartphones. Mobile-friendliness of your website would play a major role in directing traffic inwards. User-friendliness thus becomes a major factor determining your Google rankings.

Rewrite the rules and watch SEO pave the way for you.