If you are running a business and you think that it does not require any kind of online presence, and then think again.
Nowadays, whether you are doing brick making business or baking cake business, every type needs some kind of online presence. However, people still earn good with selling an offline product, but for every business, owner growth is important. Without using technology, you will never be able to boost your profit margin.
Let us clear “why an online presence is import” this in a single line.
I.e. rising the online presence
From last few years, people are rigorously shifting from offline to online shopping. They prefer to buy with the help of some popular website such as Amazon, Flipkart and many more. The reason behind this is that they provide various offers and gives a variety of products.
Online marketing is very cheap. If you want to promote your product through online method, then it will cost you less as compared to the traditional way. Now, we hope you understand why an online presence is essential.
Let’s move to the most basic modern method to promote products…
Creating a website and Blog
These are the basic, or you can say stepping stone of the online process. But there is one biggest misconception among people. They think Website and Blog both are the same, and if not, then which one is better.
You do not have to worry because we mentioned everything that will help you to get the best solution.
Let’s start it…
Are Website and Blog different?
In straight words, they both are different from each other. You will better understand the below-mentioned points:
- Basic information
- Once and done
- Inbound marketing
- Lack of influence
- Limited Search Engine Optimisation
- Widespread information
- Concern and feeding
- Inbound and outbound
- Builds credibility
- Enormous Search Engine Optimisation
You can see the difference between them, though there is not a big gap between them. But still, it defines that both are distinct from each other.
Now, let’s see which is better for your business
Website Vs Blog: Which one is better for your business?
They both have some significant amount of benefits. Having a website, as well as a blog, can give you multiple benefits.
Advantage of Having a Company’s Website
In this modern time, people usually prefer to go online before he/she purchases something. Suppose you run a business but when someone types the firm’s name on the search engine. If they do not find any presence, then it will leave a negative impact on the customer.
Creating a website does not only represent your company service, but it will show how authentic your firm is. One more benefit that you may receive from it is that solving queries or lead can contact you easily. You might be thinking that requires some large graphic designing, but in reality, it does not — all you have to add company past, standard information like about services and contact numbers.
It does not require an extensive level of SEO technique. You can easily rank the page with some keywords.
Advantage of having a business blog
If your budget is not high and your Website is ranking well, but you want to communicate with your customers, then BLOG may be the best choice. It is quite surprising that writing a blog can solve a thousand queries, and it will add more beauty to your Website.
You can post updates related to products and services. The only problem that you may face during maintaining a business blog that “UPDATE”. You have to upload content at least twice or thrice a month. It requires SEO experts concern without professional ranking the Blog is beyond the impossible. And there are no possibilities that your Blog is always going to rule the top of the search engine. Next day maybe you lose it so, it requires proper expert’s guidance.
You can see that your business can leverage both Website and Blog. All depends on your services. It may if you are running a small business, find it hard to arrange funds to hire professionals. In that scenario, you can choose some borrowing methods. You can either choose investors or loan. Getting funds from investors may take time, so it would be better if you apply for Unsecured Loans in Ireland. In this, you may receive instant money and use it to raise your business.
Now, you can see how easily you can solve the money problem. But remember one thing that you are using the funds in a proper way. According to the situation, you can choose any of them (Blog or Website).